Ethico Connections - Through our sub-businesses, Ethico's aim and interest is to generate profits, part of which we then reinvest into community-related initiatives. We give back to the communities, workers and contributors who help make us successful, and find this sense of connection and reinvestment allows us to find better ways of continuing to generate profits through our work. Ethico has a "whole picture" view of how the work we do in one country affects audiences and communities in another. This strong sense of the bigger picture affecting the world is part of what keeps our mission at the forefront of Ethico's work. We pride ourselves on our strong sense of ethics, commitment to integrity, passion, and determination to make a positive difference in the lives of everyone we touch.